What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world’s largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals—account executives, an art director, creative directors, executive creative directors, and the director of human resources—tell their stories to founding partner Tom Messner in a way that is as intriguing as it is informative. Ideal for helping students decide if a career in advertising is right for them—and for providing insight into the operation of an award-winning advertising shop. (60 minutes)